Twenty one sport-management students from Chulalongkorn University, located in Bangkok, Thailand, came to Japan to learn J.League club’s marketing and stadium management by attending lectures and visiting club facilities.

On Thursday 2 March, the Thais students attended lectures at F.C.Tokyo’s office in Fukagawa on club’s missions, sponsorships and marketing. After lunch, they visited Japan Football Museum to deepen their understanding about the history of football development in Japan.

The students also visited Ajinomoto Stadium on Saturday 4 March and observed closely the facilities inside the stadium including the actual pitch, conference rooms, VIP sections before they watched the match between F.C.Tokyo against Omiya held on the same day to wrap up their Japan visit.

Particpants' Comments

Dr.Juta Tingsabhat
First of all, I would like to thank F.C.Tokyo and the Japan Football Association for all their support. The marketing strategy of F.C.Tokyo was quite interesting and very informative for the development of Thailand’s sports marketing. After I return to Thailand, I would like to hold a seminar in cooperation with F.C.Tokyo and the JFA to foster the development of sports in Thailand including the business management of football. We would like to come back again and learn more about football in Japan.

Mr.Thee Trongjitpituk
This visit gave us an excellent opportunity to learn more about sponsorships. I would like to try some of the marketing tactics that we learned from F.C.Tokyo for sports teams in Thailand. It was very interesting to visit Japan Football Museum as well. I would like to thank F.C. Tokyo and the JFA for hosting such a wonderful event.